Bosch in Hong Kong

An international trade hub in Asia: Bosch in Hong Kong “See what you can make of things there,” said Bosch CEO Marcus Bierich to Klaus Dieter Schwantes, who was head of sales at Bosch at the time. The brevity ...

Bosch in Argentina

As early as 1925 Bosch's exceptional reputation has reached South America. The story goes that every motorist in Buenos Aires, when asked about products from Stuttgart, would enthusiastically reply: “¡No hay co...