A step forward at Bosch: a woman takes over management of a regional subsidiary. Three years after the Romanian regional subsidiary opened in 1994, a woman – Brigitte Eble – became its manager. This tradition has been continued by Karla Mafteiu, who joined Bosch in 1995. She is financial director of Bosch in Romania today. She remembers: “Every invoice or order received from the customers was recorded in a large notebook. Everything was done with a pen and a paper.”
A lot has happened over the last 25 years:
The regional subsidiary’s evolution is demonstrated by more than just the relocation of Bosch’s Romanian headquarters from a small office in Bucharest to a modern building. Plants were established in Blaj and Cluj that now manufacture electronic components for automotive and industrial technology. A research and development center focusing on electronics and software development was also been set up in Cluj, with a Business Service Center for Bosch Service Solutions opening in Timișoara in 2003.
It took until long after the war for this economic development to materialize as a result of the détente between east and west, which made it possible to rekindle old contacts and make new ones.
Karla Mafteiu: “Every invoice or order received from the customers was recorded in a large notebook. Everything was done with a pen and a paper.”