“It seems like only yesterday that we started with the court registration of the company,” Lena Petkova, director of administration and finance at Robert Bosch Bulgaria and one of the first associates of the company, recalls. Bosch began selling its products in Bulgaria through a distributor in 1911, but the group’s first own company was not registered until October 21, 1993.

Ljubima Milkoeva, Lena Petkova, and Todorka Stavreva, who all have been at Bosch since the very beginning

Ljubima Milkoeva, Lena Petkova, and Todorka Stavreva, who all have been at Bosch since the very beginning

Just in time for the 25th anniversary of Bosch in Bulgaria, the company posted record business performance for the most recent fiscal year, with the group generating 87 million euros in the country for the first time in history. “Thanks to our innovative products and customer-oriented services, we managed to continue our strong sales growth on the Bulgarian market in 2017,” Mihai Boldijar, general manager of Robert Bosch EOOD and representative of the Bosch Group in Bulgaria, said at the company’s annual press conference held in Sofia in June.

Ribbon cutting at the opening of the Bosch office in Sofia

Ribbon cutting at the opening of the Bosch office in Sofia

The company started with only two divisions – Automotive Aftermarket and Power Tools. Twenty-five years later, the Bosch Group is directly represented in Bulgaria through three companies and employs a total of more than 220 associates at three offices located in the capital city Sofia. Robert Bosch EOOD distributes the products and services of four divisions: Automotive Aftermarket, Power Tools, Thermotechnology, and Building Technologies. BSH Hausgeräte GmbH is also present on the Bulgarian market through BSH Domakinski uredi Bulgaria EOOD, which has been active in the field of household appliances since 2010.
In 2015, Bosch acquired ProSyst Software GmbH and its Bulgarian subsidiary ProSyst Labs EOOD, which has since been fully merged with IoT specialist Bosch Software Innovations.
Since the beginning of 2018, all divisions of the company have been based at the new state-of-the-art offices in Sofia, reflecting the aspiration of Bosch to provide inspiring working conditions to its associates.

Anniversary event for associates

Anniversary event for associates

The 25th anniversary of Bosch in Bulgaria was celebrated with customers and associates. “The quality of your products and services, together with your values as a company, makes you the powerful partner that we have been happy to work with for so many years now,” one of Bosch’s key customers said.
There was also a special event just for associates at an amusement park near Sofia, where some of them shared their thoughts and wishes for Bosch’s 25th anniversary in Bulgaria:

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